A public relations issue calls for immediate action, and a reversal of actions that led to the crisis. Since the cause(s) of the emergency may be internal, it is imperative to seek reputable, outside help.
Negatives must be identified, eliminated and then reversed. The source of trouble needs to be located and then re-mediated. An external player can be most effective in this process.
Since prevention of future static is also called for, building a culture of responsibility is a necessary part of the package.
Successful crisis management stops the bleeding, patches up damage, prevents recurrence of crises through elimination of causal factors, and achieves not only a restoration of normalcy, but an actual improvement in the business.
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